Saturday, April 27, 2013


I will be writing a series of five posts on behalf of my Graduate Marketing Class on Social Media. They will be tagged accordingly, and so all interested eyes and ears, I hope you'll join me in examining the ever evolving world of Social Media.

Courtesy: Matt Cosby (c) 2013

There are 10 different ways of getting in contact with me --- just on my phone.
(Tweet, FB, Text, Instagram, Call, E-mail, LinkedIn, Google+, Tumblr, Pinterest)

Now, I'm not the person who's constantly yolked to my cell phone, but I do carry it around enough that if my daughter notices it laying somewhere without me, she'll immediately alert me to the situation.

I like to be informed, connected and kept abreast to the important things that are going on around me. That include significant politics, health science, friends in need and a variety of other life enriching facts. I also enjoy visiting the blogs and tumblr pages that are put together professionally to achieve an entrepreneurial gain. It's important to support the ones who are going out there to establish themselves in social media, and recently I've been liking tumblr.


Tumblr is a micro-blogging platform where users post short-form media to their personal tumblr page(s) (one account holder may own several pages)Users can follow other users' blogss, make their blogs private, and control their content via a homepage "dashboard" interface. Content on tumblr pages may be "liked" or "reblogged" instantly. A tumblr page is extremely customizable and can be used in place of a company's actual web site (thought I would rarely recommend that). 

My friend Matt Cosby uses his tumblr account to compile samples of his photography, and knows how to wrangle the tumblr account to propel a (successful!) professional hobby. 
Take a look around his page:

The Social Examiner found 26 Ways to Market a Business with Tumblr


Meanwhile, StumbleUpon is a lesser known realm of social media, and while newer features in the last few years makes it not the complete waste of time it once was, it's still something that I refuse to be a part of.  StumbleUpon is considered a discovery engine which finds and recommends web content to its users. The site allows users to "discover" and "rate" pages, pictures, videos and then uses that information to personalized their search. They've found a way to make liberal use of peer-source networking, social-media networking principles and way too much free time.

It really is a boredom media tool used mostly used by folks who have no idea what they're looking for, yet still feel the need to be even further removed from reality and from their children.

Businesses use StumbleUpon to "drive" viewers towards their website, by strategic use of the site's core components. For more on the specifics on this, visit Blue Glass's explanation here. (opens in new window/tab). The way to business success with StumbleUpon is much more narrow than with the flexibility and near boundless opportunity of tumblr.

To me, the use of StumbleUpon is contributing largely to the downfall of our homelives and, well, our live-lives. I've seen people become mesmerized by the pretty little "stumble" button embedded into their toolbar, spending hours on end looking at the funniest thing a monkey did or an internet forward that someone actually gave two shits about.

Blue Glass seems to think you could make a pretty penny with it's traffic possibilities, and if you've already tapped out or tapped into every other social media platform, and you're looking to run the gamut (of course, if you've failed at all of those...), why not try your hand. But with all of the other ways you can connect with a person or potential customer, I wouldn't waste your time. 


  1. Agreed. Tumblr has a good upside. StumbleUpon is a waste of time unless. Anything that I could do with it, I could likely do with Google and Twitter. I'm not sure that web curation is similar to musical or products (as in related music on Spotify or products on Amazon). And to that point I'm unsure that it's really necessary.

  2. I think there are a number of sites that are contributing to the downfall of “live-lives” as we become so imbedded in the social media stream. We often find ourselves and relatives connected to their handsets, tablets and PCs searching for information about a number of things that do not matter. The social landscape has helped to provide what I call “fiction addiction” to all those who are interested in the alternative reality that it creates. Its so real its un-real as some would say. I say we should all unplug and free ourselves from the matrix.