Sunday, May 5, 2013


Part two of my Graduate class series.

As you probably know, my husband works in Higher Education. When I re-enter the workforce in the next year, my first focus will be likely be within the Higher Education Landscape, and so accordingly, my remaining four discussions (including this one) will be surrounding Social Media Marketing in Higher Ed.

It's pretty clear that Undergraduate Day students are are using social media on a daily basis for their own personal use. I visit campus at SNHU regularly, and it is impossible to get from one end of the school to the other without noticing a tablet, iPhone, or computer latched onto a student's hand like an additional appendage.

But this phenomena isn't simply molding the social lives of the traditional college student, it's molding how they adapt, how they learn and how they relate to their educational surroundings.

University's are constantly needing to adapt to these needs and thus their approach is constantly evolving.
One of the newest trends in Higher Ed, in response to this evolution?
Social Media services exclusively devoted to students, alumni, faculty. (No, not Blackboard).

Southern New Hampshire University has instated SNHUconnect.

SNHUconnect enables you to:

  • Get the support that can help you succeed. Access advisors, career advice, faculty and other support services, anytime you need them.
  • Connect with others, no matter where you are. Share pictures, stories and advice with your new-found SNHU friends and helpers.
  • Get mobile. You can interact with the community from your laptop, your tablet and your smartphone.

This is a relatively new feature, and truthfully, it has yet to be seen whether or not this will catch on concretely. In theory, it does respond to the ways students and alumni relate to their Alma Mater, but I believe it needs to be properly marketed to the student. Presence through clear channels of engagement needs to be a larger focus if it is to prosper and really cater to their audience.

I believe that success is possible for any school.
SNHUconnect has an access portal in every student's My.SNHU homepage (a necessary homepage for all current students), but to be honest, My.SNHU is not a well-organized, clear, concise webpage--in fact, it's a little disorienting. I personally need to know exactly where I'm navigating before I visit that page. Not currently the ideal place to introduce new features, as most links tend to get a little lost on the site.
Of course there are other channels to unveil this tool, but that remains to be seen.

When it comes to traditional marketing with Social Media platforms like Twitter, Facebook, LinkedIn and Instagram, SNHU certainly knows how to truly harness the power of a good campaign. With that in mind, the future holds mounting possibilities within the entire Social Media landscape and it's always good to be on the cutting edge of new technologies.

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