Social Media Strategy: Future Implications
Social Media is changing almost faster than anyone can keep up. Now, I’m not claiming to own a crystal ball or anything, but there are at least a few signs-of-the-times that can help us monitor where SMM is headed and how it might affect YOUR business.
1 Algorithms Changing Your Visibility
It’s not just Google crawlers that are getting smarter, Facebook’s recent algorithm changes aim to limit the potentially irrelevant content that reaches Facebook users. But is it irrelevant? Any reach is better than no reach, and if you’re not organically reaching users, you’re paying to. In a March 27, 2014 article, Viral Nova publically admitted that Facebook’s new algorithm changes caused their organic reach to “suffer.” Facebook initially called the algorithm changes “EdgeRank,” but I would’ve gone with something more like “OrganiKiller,” or “Number Dumber” or “Steve.”
2 Emerging Content Management Tools
Most Social Media Marketers are familiar with tools like Hootsuite, TweetDeck, Sprout Social, Bitly, Owly, Goo.gl -- the list goes on. Many applications, like Buffer are relative toddlers at only 2, yet have garnered over a million registered users. Businesses are only producing MORE data as time goes on, and the tools to deliver it, monitor it and analyze it are becoming ever popular and more competitive (this should be good news for your wallet, as the principles of capitalism still apply.)
3 Our Obsession with “Top 10” Lists
Or Top 11, or 30, or 27, or hell, if they’re pithy, Top 98. I’m convinced that short-attention-span America was behind the making of Buzzfeed, Best Week Ever, and animated .gifs. Time is precious, and becoming more-so as we collectively discover that there is never going to be enough time to learn everything that could possibly interest us (thank you, Information Age.) If your company can blog a reasonably numbered “top” list of ANYTHING, you’re more likely to get a nibble -- and if it’s a good list, sit tight to see it shared.