Thursday, October 30, 2014

PLEASE STOP CALLING YOUR KID A TATTLE TALE

Sheryl Sandberg created a campaign to ban the word Bossy from our vocabulary, citing that it's really only used towards girls, and deters them from exhibiting or feeling comfortable exhibiting "executive leadership" traits. Or, well, being a boss.

She's gotten a lot of backlash on the campaign, but I think that the underlying, take-home message should be that we all aught to be careful about the rhetoric we use with our kids.

And this is coming from a woman who's committed nearly all of the cardinal mommy-sins.
I have a Bachelor's Degree in Communications, and I still find it hard knowing exactly the right thing to say or merely express towards my children.

Every once in a while I hear a parent tell their kids to stop "tattling" on their siblings or not to be a "tattle tale." And I'm sure that they all want to communicate the same thing: "You haven't tried to work this problem out on your own, so at this point all it looks like all you're doing is trying to get your brother in trouble."

But instead, you're calling your child a name.

That's it. You're telling your child that "I know you're coming to me with a problem, I know that someone's making you feel uncomfortable, and my answer is to insult you. And not to help you solve your problem."

My kids are still pretty little. But I feel fairly confident in saying that if I don't listen to my kids' relatively small problems now, they won't want to tell me about the 'big stuff' later on. Cause to them, it's always been big stuff.

So the next time your son or daughter is being hurt or feels uncomfortable, try not to pass it of, and please don't discourage their open communication. If kids think that their words don't matter, they may stop using them - opting for physical responses or even worse, using hurtful names and demeaning rhetoric that has more force than they will ever truly realize.



Wednesday, October 15, 2014

2 WAYS, 8 TIPS FOR BUILDING AN E-MAIL MARKETING DATABASE

As Per the Blog Request by my Internet Marketing Channels Professor
Image courtesy: http://uproxx.files.wordpress.com



Don’t Purchase a List

1 There are no Opt-Ins
If you purchase even qualified e-mail contacts, every one of those contacts has no idea that you, specifically, are going to be sending them an e-mail. At all. They may have some crazy idea that their e-mail address is up for sale in some obscure database, but generally they’re banking on their spam filter to filter you out. Which it might do.

2 Rely on your Company’s Magnitude
Allow potential customers to find YOU. Place an e-mail/newsletter sign-up field on your company website. A lot of e-mail marketing tools like Constant Contact have widgets/apps that can be applied to Facebook Company pages for easy opt-in sign ups.

3 Rely on your own Mining efforts
You know where your clients are, right? For instance, if you’re a B2B software company, you might sponsor tradeshows and have the option of gathering leads from registerants / event attendees.

4 Card collecting
I represent my company everywhere I go. Given me your card? You’ll be hearing from me.



Purchase a List

5 Get References
So you think you’ve found a few contenders for list purchases? Which one has the best references? Like, real references. Someone who’s willing to put their real name on the line for recommending services. Someone with actual data as to how their List Purchase experience went.

6 Verify bounce rate, accuracy and resell
Generally, a hard bounce rate of 15% or lower should be guaranteed. List providers need to provide a contract which outlines that contacts will be replaced if a hard bounce is above an agreed upon percentage. Aim for the highest accuracy guarantee possible (>85%) and an understanding of how many times each contact is sold in a given year. (This based on my own personal experience purchasing lists)

7 Have an idea of ROI
The margins are thin. Do you know how much an average sale will bring you? Do you know the lead conversion rate of your industry? These are all important things to hunt down before making the list purchase leap.

8 Onboard and Segment like a Boss
Once you have an insane e-mail marketing campaign lined out, know how to onboard your list to your e-mail marketing platform. Are you e-mailing to several different regions? Are you e-mailing across verticals? These all need to be captured and tagged as best as you can - making e-mail campaigns are relevant and as personal as possible is the only way to go.